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AMANDA VASCONCELOS

mechanical engineer

EPIC Project

At Hasbro, the EPIC project involves all engineering and industrial design co-ops working in teams to create a product from ideation to formal pitch. A theme for the project is presented to the teams. These themes are often related to an anticipated market gap or area the company plans to expand into. This project runs over the course of the entire six-month co-op. 

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During this project, I wore many hats. I performed market research, created and rendered multiple iterations of CAD, created and modified product drawings in Photoshop, and presented to the Head of Global Brands.

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The successful market research of the team, combined with effective visuals from both CAD and drawings, led to the project pitch being accepted and fast-tracked to the upcoming product line. This was the only project pitched that was accepted in the initial pitch meeting by the Head of Global Brands.

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*Hasbro's NDA does not allow for images or more specific information to be shared. Images shown for Hasbro are either the logo or from a photoshoot unrelated to the actual content of projects.

WHAT

Co-op Led Project to Design New Product Line

WHERE

Hasbro

WHEN

January - June 2021

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